The Lives We Touch
Assignment: Illustrate a brochure with the theme Social Responsibility, surveying the firm’s positive impact in the third world countries where their operations are located.
“This booklet is the story of how Castle & Cooke’s presence in various Third World countries touches the lives of our employees and neighbors who live in communities where our operations are located. We are proud of the progress resulting from our involvement in emerging areas around the world.”
WJW covered 75 separate subjects on four continents in under a month, without direct supervision. He spent several days in each of: the Philippines, Thailand, Costa Rica, Honduras.
Designer Dick Rice & the client rep preceded William, scouted and chose subjects. WJW: “As befits a designer with enough charm for a six-pack of mere mortals, Dick left a trail of hilarious ‘bread-crumb’ notes for me, impassioned instructions not to miss: ‘The toy railroad ambulance at the hospital,’ or other helpful tidbits.”
WJW: “There’s nothing to compare to the adrenaline rush of a ‘Round the World in Three Weeks’ tour. Particularly, off the beaten path, the transportation defines the acts in the drama. More time spent getting everywhere than time to savor anywhere; but there is no faulting the food!
“The reality-show moment of this tour was the puddle jumper from Manila to Davao in the Philippines. As soon as the Jurassic old jet rotated on takeoff, the cockpit door flew open! So we landed, taxied around and take two, the same thing happened again! They were able to jam it closed for the third, (mercifully) successful try.”
While William travels with a basic lighting kit, he prefers available light (or darkness), a minimal footprint, intrusion on the events unfolding around him, with a preference for the actuality vs. the ‘produced’.
“I thrive on the variety of environments, lighting situations, challenges. It makes for surprise, spontaneity, keeps me (& hopefully the viewer) awake. The challenge was in preserving a sense of genuineness, authenticity, despite some obvious direction & lighting.
Designers: Jim Berte, Dick Rice, Robert Miles Runyan