Castle & Cooke

The Lives We Touch

Assignment: Illustrate a brochure with the theme Social Responsibility, surveying the firm’s positive impact in the third world countries where their operations are located.

“This booklet is the story of how Castle & Cooke’s presence in various Third World countries touches the lives of our employees and neighbors who live in communities where our operations are located. We are proud of the progress resulting from our involvement in emerging areas around the world.”

WJW covered 75 separate subjects on four continents in under a month, without direct supervision. He spent several days in each of: the Philippines, Thailand, Costa Rica, Honduras.


Designers: Jim Berte, Dick Rice, Robert Miles Runyan