Create four interior photo-illustrations and a cover for an Annual Report, (the third in a row for WJW). The theme was to examine each of four divisions as a process, the evolution of projects from concept through planning and implementation.
Beginning with design, planning, (1st vertical panel on the left); modeling, quality assurance, testing, (2nd panel from left); actual construction, fruition. (The right, wide column bled off the side of the 8.5×11 page), continued at the left of the following spread, with the all important caption, (and point of curiosity provoking artwork) .
Subjects were chosen which existed in multiple phases, the perspectives matched between versions, artwork created to fit the conceptual templates, photos made in several locations. Graphics were incorporated, a form of visual glue with which to bind the parts together and provide logical flags linked to the captions.
Will is ordinarily scrupulous in interviewing the cognizant engineers, geologists, specialists, in order to understand what’s to be illustrated & how. In the ‘Tension Moored Platform” image, (the fourth in the sequence) the blue graphic component is a printout of a sub-surface ultrasonic image, selected for it’s visual simplicity.
The ‘simplicity’ was afterwards criticized by the drillers as: “Featureless. Nada. A perfect picture of nothing”. So far as is known, the mistake has not been repeated. We have no use for the reputation as a ‘Nothing Photographer.’
WJW: “This concept would have been impossible without the help of Fluor’s master draftsmen in generating the perspective interpretations.”
This was almost William’s last chance to work with the brilliant Frederick J. Fajardo, VP, Investor Relations, who once paid William the complement of saying that of the many photographers he had working with, William was his favorite). WJW: “Fred was far and away my all-time favorite client, even a pleasure to haggle with.”
Designer: Ron Jefferies, The Jefferies Association